Transnational Project Activities
Analysis of Cultural-Historic and Economic Environment (Tourism and Government to Business/G2B-Structures) in the Partner Regions as Preparation for Cross-Marketing Implementation
The cultural-historic study "With wagons across the land, mounting the Alps, on ships and rafts down the rivers and by foot to the sanctuaries - Pilgrimage, Streets, and Traffic from a Cultural Historical Point of View" was published by the University of Klagenfurt and is available as download.
A market analysis compiled by dwif-Consulting examines the CrossCulTour-region's focus on cultural tourism, their main markets for overnight tourism, a possible monitoring scheme and the consequences for the further on requestproceeding of the project CrossCulTour. The analysis is available .
Best Practice Workshop on Cross-Marketing in Cultural Tourism
The workshop was held in Berlin on 9th June 2009. 22 participants including project partners, TRANSROMANICA members and associates from the German National Tourist Board, Tourism Marketing Saxony-Anhalt, Carinthia Promotion and the European Route of Brick Gothic presented several models of cross-marketing in cultural tourism and discussed possibilities of partnerships within CrossCulTour. A report written by dwif Consulting summarizes the results of the workshop.Based on the analysis of existing best practice examples, the project partners have contacted suitable companies and institutions to evaluate possibilities and chances for joint marketing. The proposals generally met the interest of the addressees and will be further developed during the next months. Among others, first steps of cooperation with the Federation of Christian Hoteliers in Germany VCH, Baedeker travel guides, the Wine Growers' Association of Freyburg-Unstrut-Region in Saxony-Anhalt, the Marathon from Luther to the Pope, the Italian tour operator Modenatur and other cultural routes and networks such as Via Francigena or VIA REGIA have already been established.
Establishment of Cooperations with International Tour Operators and Creation of Products in CulturalTourism, Completed by a Sales Manual
Partner regions of CrossCulTour and TRANSROMANICA are currently developing attractive offers for tourists. Starting from the Romanesque, the products will consider further topics with a relation to regional specialties and attractions such as biking/hiking, culinary, wine as well as spiritual tourism. A range of these products is already available on www.transromanica.com.
Knowledge Transfer Through Training Courses, Workshops and Online Knowledge Portal Promoting Innovative Action in Cultural Heritage Management
The Department of History of the University of Klagenfurt (Austria) has created an Online Knowledge Portal which contains a substantial bibliography and a link list on issues relevant for the project (architecture, pilgrimage et al.). The first edition of a Scientific Online Magazine will be published on the Portal end of 2010.
In 2009, the Tourism Association of Saxony-Anhalt (Germany) has supported a series of conferences to encourage volunteering for churches in rural areas. In a first step, ten volunteers from different villages were selected by a jury. They were honored by the participation in conferences and excursions treating the topics of local history and culture in connection with volunteering. In the future, the volunteers will help to raise awareness of honorary offices and assist in communicating offers to the public in Saxony-Anhalt.
From March to June 2010, the course "Creative Management of Monuments" was held in Modena, Italy. 40 students - most of them postgraduates in history of art or architecture - attended the course of 82 hours, organized by the Province of Modena.The course gave young postgraduates the chance to broaden their horizon in relevant topics related to Romanesque heritage: cultural animation, marketing, networking, tourism, enogastronomy as well as guided visits of the Romanesque churches in the surroundings of Modena were on the agenda.
"Culinary Art - History and Marketing Strategies" is the title of this year's Summer School in Friesach, Austria. From 14th to 17th September 2010 you are invited to come to Friesach and learn more about medieval history, alimentation and marketing. During the practical part the participants will cook medieval meals using authentic techniques. The participation is free of charge. The programme, registration and more information can be found Online Knowledge Platformon the of the University of Klagenfurt.
Romanesque art in Saxony-Anhalt, Germany, will be the focus of a 120 hours training course which takes place from September 2010 to May 2011 in Magdeburg. The course addresses German-speaking tourist guides and deals with the history of Saxony-Anhalt, tourism structures and presentation skills. An additional weekend in a monastery is planned to broach the issue of spiritual tourism in monasteries. Organized by the Tourism Organization of Saxony-Anhalt, Evangelical and Catholic Adult Education, the training costs 250 € and participants receive a certificate according to European Standard. A flyer provides further information.Concepts for Transnational Trails Connecting Cultural Heritage with Themes for Different Target Groups (Biking, Hiking, Pilgrimage, Culinary Delight)
Soon, several itineraries will link our cultural heritage: A bike trail leading from Saxony-Anhalt to Thuringia along the river Saale will figure interesting offers and information for the cyclists, and a tour in the Apennines around Modena in Italy will be presented in a tourist map.
Sales Tour in Asia and America to Establish Concrete B2B-PartnershipsThe Austrian consultant Claudia Tscherne was appointed to manage a very special project of CrossCulTour: promoting the partner regions in the United States and in China.
Preparing service providers for welcoming guests from overseas through workshops, assisting in suitable product development, creating apt sales documentation and meeting with Chinese/American tour operators to establish sustainable B2B-partnerships - ambitious next steps to introduce Central Europe to these potential markets! The project will run until the end of 2011. Further information: Claudia Tscherne, claudia.tscherne@arco.at.
Development and Implementation of a Maps and Signs Guide to Achieve Consistent and Recognisable Presentation of Cultural Heritage
A professional guideline has defined the frame of visual appearance for signposting of Romanesque heritage sites. Saxony-Anhalt, Thuringia (Germany) and the Province of Modena (Italy) are on the way to install signs in front of their cultural heritage. Information on history, UNESCO sites, crossing cultural routes and tourist offers in the surroundings as well as a map of CrossCulTour-partners are integrated in the guideline. The concept is available on request.
Upcoming:
- Province of Modena: The mid-term of CrossCulTour will be celebrated by a public event in Modena, Italy: During four weekends end of September and beginning of October, a vast programme awaits visitors: lectures, guided tours and culinary themes are on the agenda!
- Image Brochure for business partners and tourists displaying overall range of CrossCulTour and Associated Partners
- Audio Guide Portal for download of audio-tracks for more than 100 recorded sites
- Final Mobile Exhibition on project results touring from Brussels to partner regions
- Province of Asti: Initiation and establishment of cultural heritage network and special product
development on Youth tourism - Slovenia: Implementation of strategic campaigns for integrated cultural and tourism development and marketing concepts; upgrade of existing itineraries & networks in Slovenia
- Thuringia: Online re-launch of regional information on cultural heritage, media cooperation
- Province of Modena: The mid-term of CrossCulTour will be celebrated by a public event in Modena, Italy: During four weekends end of September and beginning of October, a vast programme awaits visitors: lectures, guided tours and culinary themes are on the agenda!