The success of Europe’s ceramics industry has not just defined the economic development of the regions in which it is based, but has also produced a heritage, a social history and has contributed to the creation of a strong identity. The European Route of Ceramics invites visitors and tourists to a fascinating journey through space and time. It offers the discovery of a common heritage, intenselyoutward-looking and inseparable from the early European exchanges, but also deeply anchored in territories. It also reflects technical advances, artistic trends and ideological aspirations of each period of time, from the original use of terracotta to the mostcontemporary pieces. The Route aims at creating a European network of local circuits, linking cultural and industrial sites focusing on ceramics (factories, museums, etc.).